So a conversation about cycling gloves on Twitter made me realise that perhaps men hadn’t quite twigged why women get annoyed when companies ‘pink it and shrink it’
(I should add, I know nothing about the gloves in question, because we’re long past the point where you had to click on a link and read the attached article in order to have an opinion on it). As always when these things get posted, there were the usual replies from men saying that they’d love to wear more pink but they’re forced to wear boring colours because men don’t get nice bright things.
Just to be clear, I think it’s fab that there are men out there who are comfortable wearing pink – I’d love all of us to have a choice of colours in our clothes (says she of the seven grey jumpers). I genuinely think it’s a tragedy when men feel they have to act in narrowly defined masculine ways, even to the point of not saving the planet in case they look a bit gay and I love to see a chap rocking a colourful floral shirt or, yes, bright pink gloves. But that is to miss the problem of pinkification and women’s stuff.
The problem women have isn’t with things being pink. It is when companies take something, decide to market it specifically to women, hike up the price, and make it less functional than the male equivalent and THEN make it pink that’s the problem.
Or as I put it more swearily on Twitter
So chaps, next time you come into my mentions to tell me you wish you could wear pink like me, ask yourself do you really like it so much that you’re prepared to pay more for it and have it be lower quality? In which case, there’s probably an extra-large women’s version of something out there for you to try. Why not give it a go?
Just don’t expect it to have pockets.