Well, as a bike lover and a book addict, there’s really very little to beat being sent a free copy of a book about bikes, and, more particularly a book about how bikes can save the world.
The possibly inaptly named Peter Walker is a Guardian journalist and he also runs the Guardian bike blog (which has hosted me from time to time). He’s generally a reasonable voice on Twitter, too, which is harder than it sounds in the occasionally febrile world where bike politics and 140 characters coincide. And he’s written the book that, as cycle campaigners, we’ve often wanted: a steady canter through the evidence underpinning just how much benefit cycling brings, whether it’s looking at your own health, to childhood happiness, to prosperity. Sure, we’ve been banging on about this for the last decade, but somehow it’s more convincing in an actual book, laid out in measured prose, with a bibliography and everything. Something to give to people to show them that it’s not just bike fanatics and (dread phrase) ‘avid cyclists’, that will benefit from investment in cycling, but everyone, even those who (poor sods) never actually get to ride one.
It’s all here: the evidence that cycling makes us healthier, how bikes can improve social justice, the benefits to the economy, the need to build decent infrastructure. In truth, if you’ve spent a lot of time reading bike blogs – or have ever been backed into a corner by me at a party after you unwisely asked why I was so keen on cycling – then there’s not much here that’s going to be startlingly new. As a good journalist, Walker has dug deeper into the stories behind the well-known facts, like the bereaved family behind the Dutch die-ins that changed the Netherlands’ policy direction away from the disastrous dependence on cars in the 70s that we blindly continued on with. It’s engagingly and sensibly written. It even manages to navigate the choppy waters of the issue of bike helmets without making the reader lose the will to live.
I would highly recommend this book to anyone who is interested in public health, social justice, green issues, and even cycling. But for me, my main interest in it isn’t so much the information it contains – it’s about getting it into the hands of people who can make a difference on these matters. That’s why, when we were discussing rewards for the Pedal on Parliament crowdfunder I suggested that we include this book as one of them – but with a slight twist. Rather than send it to the PoP supporter themselves, who will likely know much of what it contains, we’re offering to send it to the politician or official of their choice.* So far 16 have been taken, but I think that there could be many more policy makers in Scotland who would benefit from having this brought to their attention
For the rest of you – assuming that no Scottish politicians or policy makers actually read this blog – it’s coming out in April and you’ll have to pay for it yourselves.
* As soon as the crowdfunder closes, we’ll be liaising with the relevant supporters to spread them out a bit, to make sure that they don’t ALL end up outside the Scottish Transport Minister’s door.